Monday, February 11, 2008
Exclusionary Coolness
Exclusionary coolness is something anybody from ages 6 - 20 want that is exclusionary or limited in a sense that only a few people can get or be a part of. Coolness is just a show off thing for people that are popular/outgoing, excellent; first-rate: has a cool sports car; had a cool time at the party. Acceptable; satisfactory: It's cool if you don't want to talk about it. Cool is a knowledge, a way of life. Cool is an age-specific phenomenon, defined as the central behavioural trait of teenagerhood. Coolness is the proper way you represent yourself to a human being.
Well, as we all read "The Cookie Crisp mascot was a masked rapscallion named Crook, whose whole self-identity was built on him stealing cereal." To be bold on the subject, cereal commercial aren't trying to get the attention of adult but real they are mianly get hold of the childs mind and trying to make them buy their product as such Frosted Flakes, Cocoa Puffs, etc. The companies don't try to pull in adult until they pull in the child and get them to tell their parents that they want the product, until they find out that the product isn't good at all. There are only two part of society this affects (1) The company making money off the product, that the (2) consumer a.k.a the person that buys the product like cereal, cosmetics, etc.
Churhill is broken down into groups representing colour or type of music (one listens to). The group that i am choosing is the rocker group. In the rocker group the only way you can be a rocker is if you listen to rock and live by what it says to you(the listener). In real life you look at rock music and think: what does is it really trying to tell you?, how can I use this in my day-to-day life?, etc. The real concept behind the music is the Band or group playing the music putting their own heart, soul and feelings into what they play, so then you (the listener) know how the rock band/group feels at a point in time.
Thursday, February 7, 2008
The Hidden Messages Behind Cereal Commercials
The character represent the corperation trying to show that only kids are allowed to have trix cereal. Trix cereal is the only cereal that has had a kids TV show character come and try to help out the Trix rabbit get some trix cereal. The kids represent the common consumer in the Trix cereal trying to stop the Trix rabbit from have any Trix. Trix is the only cereal that Kids can see that they can be cruel to animal such as the crazy freaky rabbit.
The message is that the kids are stupid consumers that don't know answers to different question like what colour and shapes are in the Trix box. The message is that the Trix company will give you Trix cereal for the correct answer to a simple question like what colour, flavour and shapes are our product are. The Trix company is trying to point out that in 1991 they finally gave Trix cereal more life like fruit shapes then back in the 1960s. The kids are show as thing that lack intelligents around the basics like shapes and colours but make a crazy rabbit that knows evrything about the cereal. The Trix formed fruity shapes in 1991. Then back to round shapes in 2007. Poor smart trix rabbit, he can't eat his own cereal not even one bite.