The character represent the corperation trying to show that only kids are allowed to have trix cereal. Trix cereal is the only cereal that has had a kids TV show character come and try to help out the Trix rabbit get some trix cereal. The kids represent the common consumer in the Trix cereal trying to stop the Trix rabbit from have any Trix. Trix is the only cereal that Kids can see that they can be cruel to animal such as the crazy freaky rabbit.
The message is that the kids are stupid consumers that don't know answers to different question like what colour and shapes are in the Trix box. The message is that the Trix company will give you Trix cereal for the correct answer to a simple question like what colour, flavour and shapes are our product are. The Trix company is trying to point out that in 1991 they finally gave Trix cereal more life like fruit shapes then back in the 1960s. The kids are show as thing that lack intelligents around the basics like shapes and colours but make a crazy rabbit that knows evrything about the cereal. The Trix formed fruity shapes in 1991. Then back to round shapes in 2007. Poor smart trix rabbit, he can't eat his own cereal not even one bite.
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